Nordzucker Post 2/2025 - 28 May 2025

CropConnect: Another milestone achieved

Sowing was completed earlier than usual in most countries and young sugar beets are growing in numerous fields. As a further data basis and especially for planning beet logistics, it is essential that our growers have been able to carry out the so-called field data collection. This documents the growers’ sugar beet areas in order to plan optimal logistics for the transport of the sugar beets. For the first time, a specially developed module from CropConnect, the new FieldNomination module, was used for this purpose, replacing the old FieldMap module provided externally.

“With the go-live of FieldNomination and the E-shop, we have introduced two further relevant functions in CropConnect. Here and there, we have provided support to growers who encountered digital difficulties,” says Björn Kiepe, Head of Agri Consulting & Shared Agri Services and co-project manager of CropConnect from a business perspective. “Step by step, we are expanding the functionality of the business partner platform. The new module for signing contracts has already been technically completed and will be activated as soon as the respective local contract negotiations for 2026/2027 have been concluded.” The new E-shop was also launched in CropConnect for the first time. All registered farmers can now access the E-shop directly via the CropConnect platform and place orders for feed and carbon lime. The extension for seeds will take place in the middle of the year, when early purchases of seeds for 2026 are due.

Link to CropConnect

If you have any questions about CropConnect or difficulties registering, please contact your local Agricenter.